20 March 2013
What’s the difference between an iPod and an MP3 player? Marketing – and coolness. That’s it. An iPod IS an MP3 player. So how was Apple able to completely dominate the market when it sold a more expensive version of the same product? First, they spent time creating a product that really was better, in [...]
Posted in Marketing0 Comments
12 January 2013
The most important part of optimizing your website is the selection and implementation of your keywords. If you do not get this part of optimization process right then everything else you do will be in vain. Target the right keywords and your website and marketing campaigns will be a success: target the wrong keywords and [...]
Posted in Keyword Research0 Comments
11 January 2013
I was recently reminded of this perfect marketing lesson and thought I would share it with you… Procter & Gamble (P&G) is an international conglomerate with 25 separate billion-dollar brands including: Gillette, Pantene, Crest, Tide, Dawn, and Olay. P&G is one of the biggest companies in the country. But how did they get so huge? In [...]
Posted in Marketing0 Comments
06 January 2013
Organic SEO is the process of optimizing your website to appear higher in the search engine’s natural listings. Search engine optimization involves the optimization of many different elements and, to optimize your website effectively, we will need to look at and optimize each of the following: • Keywords • Meta data • Content • Inward [...]
Posted in Google0 Comments
06 January 2013
If Google finds links to your website from other relevant websites and those links use relevant keywords, Google will recognize this. This is why linking from relevant sites is very beneficial and will increase your chances of being found in Google’s search results. This proved crucial in the growth of Google and the continued relevance [...]
Posted in Google0 Comments
06 January 2013
Google SEO uses an algorithm to evaluate websites to determine their relevance. Google’s algorithm has hidden criteria, like its secret blend of spices that allow it to determine the most relevant website. The algorithm will weigh up various sites to see how relevant they are, and will score each one to see how closely it [...]
Posted in Google0 Comments
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